Privacy Policy

Last updated: 21 September 2026

In short: when you shop through an eSentriX store agent, including inside ChatGPT, Claude or another AI app, we receive the messages you send to that store so it can answer you. We never receive or store payment card details: you always pay on the store's own website or app. We do not sell your information.

Who we are

eSentriX builds AI sales agents for stores. Each agent answers on behalf of one store, using that store's live products, prices and stock. This policy covers the information eSentriX handles when you talk to one of these agents: on a store's website or app, by WhatsApp or phone, or through our app in AI assistants such as ChatGPT and Claude.

What we receive

Your messages to the store: what you ask for, for example "milk and eggs for tomorrow", in any language.
Which store you are talking to, and the products the agent showed you.
A conversation identifier: a random code that lets the store remember the conversation between your messages. Inside AI apps it is not linked to your name, email or AI app account.
Technical information needed to run the service, such as request times and error logs.

When you use eSentriX inside ChatGPT, Claude or another AI app, that app decides what to send us, based on your conversation. We do not receive your account details or the rest of your chat from those apps. The AI app's own privacy policy covers what it collects from you.

What we do not receive

Payment card, bank or wallet details. Checkout always happens on the store's own website or app.
Government ID numbers, passwords, or health records. Please do not send these in a message to a store.

How we use it

To answer you: search the store's catalogue, check prices and stock, and keep track of the conversation.
To give the store a view of what shoppers ask for and what they choose, so it can stock and price better.
To keep the service working, secure and free of abuse, and to improve how the agents answer.

Who we share it with

The store you are talking to. The agent works for that store, so the store can see its own conversations and orders.
Service providers that run eSentriX for us: cloud hosting and the AI models that understand your messages (Google Cloud and Google Gemini). They process data only on our instructions.
Authorities, only when the law requires it.

We do not sell your information, and we do not use it for advertising on other services.

How long we keep it

We keep conversation records for as long as we need them to provide the service to you and to the store, and to meet legal obligations. You can ask us to delete your conversations at any time (see below).

Your choices and rights

You can ask to see, correct or delete information about you, or object to how we use it. Email us at the address below. Include the store's name and, if possible, when you talked to it, so we can find the conversation. If you live in Israel, the EU, the UK or another place with data protection laws, you also have the rights those laws give you, including complaining to your local data protection authority.

Children

eSentriX is not directed at children under 13, and we do not knowingly collect their information.

Changes

If we change this policy, we will update the date at the top of this page. For significant changes, we will also tell the stores we work with.

Contact

Questions or requests: support@esentrix.shop